In a communiqué sent to VerAngola, the company explains that it "made its communication platforms available to disseminate credible information about covid-19".
The campaign, called 'Pause', aims to "highlight the dangers of sharing false information related to covid-19". As the name suggests, this campaign calls for "everyone to take a break, think and check before sharing information that may be inaccurate or incorrect".
The campaign was launched on 30 June and "encourages the public to support the cause and not share inaccurate information".
"As covid-19 and its social and economic consequences defy the world in a harmful way, the spread of false news feeds and distorts the efforts made by countries to successfully combat the challenges resulting from the pandemic. In this sense, it is important to have partners such as the MultiChoice Group, which has a privileged position due to its "core business" to pass on reliable information about the pandemic on the continent and beyond, as well as to alert the public about prevention measures," considered Robert Skinner, consultant to the United Nations Global Communication.
Imtiaz Patel, CEO of the MultiChoice Group, admits that "the spread of reliable information has become fundamental in combating this epidemic, which continues to affect millions of people around the world. "It is our privilege to make our communication platforms available to disseminate reliable information about this scourge," he adds.
The campaign can be seen here.