Ver Angola


Expert argues that country must do aggressive marketing to turn tourism into its second "oil

The authorities and businessmen in the country should innovate and do a more aggressive marketing so that tourism becomes the second "oil" of Angola and starts to generate revenues and new jobs. This thesis is defended by John Kelvin, Angolan specialist in tourism.


The responsible, who last month launched the scientific study "Tourism, Angola's New Oil", considers that besides having to strengthen marketing, the country also needs to update the services that this sector offers.

Speaking to Angop, he considered that national tourism will only reach the intended goals if those responsible make a bet on information about what the country offers and if inclusive policies are created.

The country "may have the best product in the world, but if nobody knows about them it will be worthless", he admitted, asking the sector to adapt to the current panorama and to have a greater presence in the digital world, using updated web pages and social networks.

He also left the suggestion that initiatives be created that involve different actors in society and that these initiatives be properly publicized.

Before the pandemic, the country defined its tourist spots, but, for the specialist, it is still necessary to reinforce the management of these spots so that the sector can contribute significantly to the national economy.

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