The Deskontão decided "to absorb the brand Mel, in a process of unification of the brand, environments and communication of the stores", reveals the brand in a statement sent to VerAngola.
This union results in "a more modern and closer visual identity, in a store environment that allows an increasingly pleasant and welcoming shopping experience, and a new tone of voice for communication, which privileges clear, direct and real messages".
According to the note, the Deskontão will now have two more stores, with a total of three supermarkets: "Perceived as a solution for family shopping that values freshness, quality and diversity, available at the best price, the Deskontão now has two more stores, one in Living Retail Park, in Urbanização Nova Vida, with a sales area of 1000 square meters, and another on Estrada Direita do Camama, 1200 square meters, representing, in all three stores, a total sales area of more than 5500 square meters", the statement goes on.
Marta Alexandre, responsible for marketing at Score Distribuição SA, the owner of the Deskontão, made it known that families value location, prices and variety of offer. "We offer fluid and practical spaces, guaranteeing freshness and a wide variety of products, with high quality standards, at competitive prices", she stressed.
The two new stores will allow the brand to offer what consumers seek. According to her, the brand offers the "freshest products" in stores where "customers find everything they need, in the same space, which allows them to store with all the convenience".
"We are constantly innovating and investing, both in the training of our teams and in our stores. The combination of these factors has guaranteed us the confidence of our customers, whether they are families or professional customers, contributing decisively to the brand Deskontão be a reference in our area in Angola, which translates into the preference of our customers," he added.
The approach of the brand to its consumers is only possible if there is dialogue, the note adds. "We realized, with the study we did last year, that the satisfaction levels of our clients are very high. This is, for us, a pride, but it is also an added responsibility, which we will never lose sight of. It was this moment that led us to take the decision of moving forward with the unification of the brand, so that we can deliver the same value proposal to more clients, who already prefer the Deskontão, privileging what matters most, along with competitive prices", explained Marta Alexandre.
Deskontão is a food retail brand that opened its doors in 2013. The first Mel supermarket opened its doors in 2014. The two brands belong to Score Distribuição SA, which this year decided to unite the two in one, "starting to operate only the brand Deskontão", which now has three stores in total.
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