Ver Angola


Sustained growth of the wine business is the goal of Adega Mayor in Angola

After being highlighted last week, within the scope of the Great Tasting of Portuguese Wines, Portuguese wines promise to continue a sustained growth in Angola, with Adega Mayor reinforcing its commitment to the country.

Gon�alo Villaverde:

With 15 years in the marketing of wines, the brand distributed in Angola by Angonabeiro, revealed its confidence in maintaining the growth trend of this business in Angolan lands. The statements were made by the director general of Angonabeiro, Nuno Moinhos, during the last of the three wine dinners at Adega Mayor, held in Luanda, which were attended by journalists, customers and brand partners.

During the pandemic, the Adega Mayor business "followed the trend of most sales of the other Portuguese wine brands in Angola", according to the official, ensuring that the market "is showing a very auspicious recovery that allows us to be optimistic about to sustained growth in the wine business in Angola".

Rui Tubal, commercial director of Adega Mayor, reported that in Angola, Portuguese wines hold about 85 percent of the market share and "are present in a very significant way in all sales channels", he said, citing a study published by ViniPortugal in April this year.

However, he added, "in the last three years, as a result of the challenges of the economy and the impact of the pandemic crisis, there has been an important decrease in sales, both in volume and in value".

With wines as protagonists, Angonabeiro joined the Luanda Nightlife (LNL) Nomadic Dinners for two dinners. The first, at Bico do Sapato restaurant and the second dinner at Onn.dah restaurant. The third wine dinner, held at the Embarcadouro restaurant, closed this program.

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