According to Grupo Acoord, which now controls the chain of hypermarkets, Kero has reopened with a strong focus on local production, with emphasis on fish, jams, spices and handicrafts from the province.
Giovani Silva, spokesperson for Kero Benguela, stated that the group took on the challenge of rebuilding the brand, investing in the distribution chain, wanting to provide customers with a variety of products, especially those of national origin.
In this way, the group plans to include local producers in its supplier matrix, hoping to be the 'bridge' between small and medium-sized producers and the consumer. "We will continue to foster partnerships at the level of Benguela, growing hand in hand with industry and agriculture, contributing to the development of the region's economy", said the official, in a statement sent to VerAngola.
Also present at the reopening was the National Director of Internal Trade, Edna Capalo, who highlighted the effort of the Accord Group, which in two months opened seven stores, safeguarding jobs and creating new jobs. "It is initiatives like this that make the commerce sector one of those that guarantee more employability", she said.
The official also expressed her satisfaction with the fact that 80 percent of the products sold by the group in this and other stores are of national production, including industrial and agricultural products.
Edna Capalo explained that the Executive recently approved Presidential Decree 19/21 of 20 January, related to the acquisition of 500 vans as a way of assisting in the flow of products from agricultural fields in various regions of the country, in order to reduce of imports.
In terms of social responsibility, Kero de Benguela will continue to support the reception center 'Casa do Gaiato', something that has been happening since the opening of the hypermarket in the province.
For the month of April, three Kero stores are expected to reopen, namely in the provinces of Huíla, Huambo and Luanda (Cacuaco).