According to a statement sent to VerAngola, the television program 'Supermarcas' concerns the "first Angolan program on the life of brands, which provides a comprehensive view of how the world of brands works and its impact on social and economic terms in Angola".
Each program, which will be shown every two weeks on TPA, will be shown on Sundays before the news, the statement adds.
This second edition has more than 10 episodes of 20 minutes, with each program having "a face known to the Angolan public".
"This 2nd edition will be a series with 13 fortnightly episodes of 20 minutes, with each program featuring a face known to the Angolan public, with interviews with professionals who lead the brands, as well as success stories and cases, exploring emotional connections and daily exchanges between consumers and brands", reads the note, which adds that each episode will have a specific theme, such as, for example "Brands in Technology, Brands with Social Impact, Brands with the World, Brands with History, between others".
According to Pedro Diogo Vaz, Country Manager at Superbrands Angola, the concept of the program is to "show that talking about brands should be seen far beyond the commercial approach".
"The concept of the program is to show that talking about brands should be seen far beyond the commercial approach. Many brands actively contribute to the competitiveness of the economy, to creativity and innovation. Their role goes far beyond commercial interests", said the person in charge, adding: "This program is a means of highlighting this dimension and its role in society, giving voice to its relevance, showing what makes them successful, exploring how they interact with society and particularly with population".
According to the statement, the aforementioned program "was developed exclusively" for TPA, together with Superbrands Angola, and "presents an approach to Angolan brands in their relationship with consumers' day-to-day lives, in an uncomplicated way, allowing a vision of what lies beyond its visible activity".
Furthermore, "the program has the main sponsorship" of the American brand HP.