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MultiChoice Africa program supports start-ups and small companies in the technology sector

Following the success of the MultiChoice Africa Accelerator Programme, which secured $16 million in funding for six South African start-ups last year, the program has been extended to eight more African countries, namely Angola, Côte d'Ivoire, Senegal, Nigeria, Ghana, Kenya, Zambia and Ethiopia.


The MultiChoice Africa Accelerator Programme, is an initiative of the MultiChoice Innovation Fund, in collaboration with Dubai business incubator C3 (Companies Creating Change), which provides entrepreneurs with access to tools, skills and financial support to companies to develop and expand their businesses, as well as expose them to a network of global investors.

The program is aimed at start-ups and small companies established in specific technology sectors – healthtech, agritech, fintech, edutech, circular economy and creative industries.

To make this initiative even more effective, the MultiChoice Group has also partnered with the EOH Group, a South African company specializing in technology services, which will bring its experience, especially in terms of technical consultancy, focus on project development and technical support.

For Calvo Mawela, CEO of the MultiChoice Group, "we believe that SMEs in the technology, sustainability and creativity sectors will be fundamental for the next phase of the continent's growth and this initiative is intended to find the most promising start-ups and enable them to play such a critical role".

"We are very excited to expand the MultiChoice Africa Accelerator Program to more African countries, it is part of our long-term commitment to growth and multiplying technology potential. There is incredible entrepreneurial talent on the continent and this initiative is an excellent opportunity for investors and small companies collaborate and multiply the impact of this talent and disperse it across the entire continent" guaranteed Mawela.

Having started in South Africa last year, the initiative is aimed at established companies that are already in operation and looking to grow by attracting more investment.

The President of the African Development Bank, Dr. Akinwumi Adesina previously noted that "the private sector is an accelerator of growth", and several African nations support small business development as part of their economic strategy. The MultiChoice Africa Accelerator fits these development goals.

A greater number of small technology companies on the continent now have the opportunity to benefit from the programme, 2023 edition, which provides the necessary skills and opportunities to attract business finance.

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