According to a statement sent to VerAngola, this project, whose presentation took place at the Epic Sana hotel, "promises to transform the consumer landscape in the country".
"Consumer Choice Angola is an innovative evaluation system for brands, products and services that promises to transform the consumption landscape in the country. The initiative presented, at the Epic Sana hotel, this Monday, October 9th, has already won over supporters across Europe and now arrives in Angola, to empower consumers and brands, allowing a more transparent and satisfactory shopping experience", reads the statement.
According to Jorge Fonseca, Partner and CCO of Consumer Choice in Angola, the arrival of this system on the Angolan market symbolizes "a unique opportunity for market development", as it "promotes the growth of companies and real consumer satisfaction".
"The arrival of this system in Angola represents a unique opportunity for market development because it promotes the growth of companies and real consumer satisfaction. The initiative responds to the real need for a consistent and efficient tool that empowers consumers and brands," said Jorge Fonseca, mentioned in the statement.
In turn, the co-founder of the initiative, Migue Ângelo Soares, invited consumers and brands to "participate in this revolution in consumption".
"We invite all consumers and brands to participate in this revolution in consumption, contributing to the construction of a fairer, more transparent and satisfactory market", he said, adding: "The best brands identified by consumers will receive a quality seal that they can use in their communication and packaging, offering consumers a reliable and easy way to identify products and services that have stood out, being recognized by consumers themselves. This seal will be a reference for consumers, helping them to make informed decisions about products and services."
According to the statement, at the heart of the initiative "is consumer empowerment and brand credibility, with an innovative system that allows people to evaluate and share their preferences, through a seal of quality and preference, which gives credibility and reputation to brands , chosen products and services".
Thus, consumers now have "a tool that gives them the power to identify the quality of products", and, on the other hand, brands also "have a mechanism that helps them identify with more clarity and efficiency market needs, being able to satisfy them more quickly to effectively have products and services that satisfy consumer needs".
Regarding the evaluation process, the note adds, it is "rigorous and transparent", and follows "clear procedures: definition of categories and attributes valued by consumers, validation of these attributes by brands, final evaluation where consumers classify brands in a scale from 0 to 10", with the results being "shared with brands, along with opportunities for improvement and comparisons with the competition".
It should be noted that Consumer Choice, which is now arriving in Angola and also in Mozambique, is already "widely known in Europe", ending up being considered by consumers and international brands as "one of the most complete evaluation systems". Thus, according to the statement, "international brands such as Samsung, Citroen, AEG, Nestlé, Miele, P&G and Whirlpool" are already part of this process, using it "as a basis to improve their offers and satisfy market needs".
Studies carried out with consumers in other markets show that "brands that present this seal have experienced significant increases in notoriety (98 percent), credibility (45 percent) and transparency (47 percent), and have seen their business grow between 5 percent and 20 percent", while "for consumers, the seal facilitates the purchasing process, increases confidence in their choices and gives them a voice to express their needs and desires", the statement reads.
According to the note, Edson Ataíde, considered "one of the most recognized marketers, was present at the launch event to talk about the importance of brands and consumer choice in the purchasing process".