Ver Angola

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BEATRIZFRANCK adds and continues in the fashion industry and opens new headquarters building in Luanda

Twenty years later, Beatriz Franck continues to break the path of fashion in the country and create an Angolan identity in the world of international fashion. Now, the businesswoman has bet on the inauguration of a new headquarters building in Luanda.

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Entrepreneurial, she created a chain of multi-product stores, such as Bibi Boutiques, a pioneering fashion and entertainment magazine in the sector, Super Fashion, and in 2018, a concept that is "much more than just a brand", the BEATRIZ FRANCK.

At the end of last week, the brand introduced the new building/headquarters to the market, a 'hub' that houses a store, a showroom and a fashion school.

The ceremony was attended by many distinguished figures, including Nina Maria, Ambassador of the United States of America; Souad Alaoui, Ambassador of the Kingdom of Morocco; Júlio Marcelino Vieira, Vice-Governor for the economic sector; Manuel Gonçalves, Provincial Director of Culture, Tourism, Youth and Sport and Rui Duarte, Municipal Administrator of Talatona.

Beatriz presented the new collection in a fashion show, which was followed by the ribbon cutting that marked the moment.

"The BEATRIZFRANCK brand was born to democratize fashion in Angola and create a more conscious and sustainable consumption, giving priority to quality, internationalization and proximity to the customer", says the businesswoman, in a statement sent to VerAngola.

In Angola, according to the businesswoman, "imported products are sold that are sold at triple their cost price". This paradigm has to be changed, she says. "We have a lot of potential, there is a lot to do and a lot of room to grow. That's why we bet on innovation, on training new generations to foster the growth of the national fashion sector, and on digital, to go further and to more people with a differentiating product, accessible, with design and quality", he says.

Given the current global situation, the brand innovated, reinvented itself and relearned. It bet on sales through the website www.beatrizfranck.com and on e-commerce platforms, conquering countries such as Democratic Congo, Mozambique, France, Canada, Portugal, United Kingdom and USA.

The businesswoman is not afraid to take risks, even in difficult times with a compromised global economy and in which the fashion market has been heavily impacted. It made a challenge out of hardship, invested US$1.5 million (10 percent financed by the bank) and generated another 30 direct jobs.

Beatriz Franck has participated all over the world in exhibitions, fairs and events, showing great resilience and willingness to take the "Made in Angola" seal even further.