The person in charge - when speaking during the initialling of a cooperation protocol between the Ministry of Telecommunications, Information Technologies and Social Communication and the Advertising Festival (FESTIPUB), with the aim of "valuing and promoting" agents related to the advertising market – did not mention the academy's "costs inherent to the facilities", but said that it will work at the Journalists Training Center (CEFOJOR), in Luanda and in the province of Huambo, says a note from the Ministry of Telecommunications, which VerAngola had access to.
"What is foreseen is to secure the cadres that are on the market and train them from a practical point of view, mainly those coming from universities", indicated the Secretary of State, who, quoted in the note, also considered that the intention goes through the expansion of training to "make up for deficiencies in staff" and ensure "the robustness of the advertising market".
On the occasion, the official also made it known that FESTIPUB will have "for the first time the participation of foreign companies from Mozambique and Cape Verde, as well as a wide participation of students", reads the statement.
According to Nuno Caldas Albino, the established partnership represents the strengthening of cooperation "between the executive and the social partners, from a perspective of proximity, inclusion and participation".
José Matuta Cuato, national advertising director, said that the telecommunications ministry had taken the decision to join the "initiative through institutional support, as it understands that it is of great importance in contributing to the development of the advertising market in Angola, with exchanges of experience, transfer of knowledge, debates, as well as awards for what is best done in the advertising market", reads the note.
The event is also a "way of expressing recognition for the relevance and excellence of the work of advertisers, as well as their contribution to promoting competition", said the official, who added that "the State collected last year from advertising companies , in terms of fines and fees, another 60 million kwanzas".
Without specifying the number of companies that will participate in the festival, Hermenegildo Mariano, general director of FESTIPUB, reaffirmed that "the cooperation is a historic milestone in advertising in the country, as it symbolizes a deep collaboration and the mutual commitment to strengthen the advertising industry, making it globally more competitive, more ethical and more sustainable".
Thus, he also referred that "the protocol is the commitment to quality, ethics and innovation, it is a declaration that advertising in Angola is dynamic, relevant", reads the statement.
Created in 2021, FESTIPUB aims to promote and award "excellence in creativity in business communication", by rewarding advertisers, agencies, production companies and studios "whose works drive, from year to year, the advertising and communication market in general, the national and international level". Since it was created, the festival "has played a fundamental role in boosting the advertising and communication market in Angola", adds the note.