The project, he said, is the result of a partnership between the Ministry of Telecommunications, Information Technologies and Social Communication and the Journalists Training Centre.
Identifying the performance of the advertising market to stimulate economic diversification, the secretary admitted that the training of professionals who operate in this market is relevant.
Cited by Angop, Nuno Albino noted that this industry has achieved its space, translating into an activity that stimulates innovation in products and services as well as creating jobs.
He also underlined that the crisis and the pandemic have led companies to cut advertising costs, harming the sector and that, in the face of a new era of digitalization, this industry is beginning to fill people's daily lives, and it is important to study its relevance, in particular on digital platforms.
Thus, through training, you can adjust, taking into account the new canons of the market, writes Angop.
He also made it known that the Government will continue to support and encourage the emergence of more agents in this industry, namely advertisers, agencies, among others, with a view to improving supply and competitiveness.
