Although the products have been on the market for a few years, the companies considered it to be "the right time for an official presentation to consumers, clients and other audiences, as an integral part of their positioning strategy and bringing the brand closer together" with the public, says a statement sent to VerAngola.
According to Elba de Oliveira, the company's general manager, the official launch of the products on the national market "represents a new phase for the reaffirmation" of the brands in the national and international market.
"This event represents a new phase for the reaffirmation of our brands in the national and international market", he pointed out, cited in the statement.
The person in charge also made it known that the products are on sale in "the main chains of hotels, restaurants, cafes and hypermarkets", as well as being exported to countries such as South Africa, Namibia, Portugal, among others.
"Our products are available for sale in the main hotel chains, restaurants, cafes and hypermarkets. As for export, Café Cazengo and Cerveja Cazengo are consumed and appreciated in some parts of the world such as South Africa, Namibia, Congo, Portugal, Dubai and the United States of America", said Elba de Oliveira.
According to the statement, the reach of both coffee and beer "in the national market, together with other competing products, pleases those responsible for the brands, a motivation that led the company's management to 'restructure' both the brand and as well as in products, in order to obtain a market share, and offer 'made in Angola' products to the wide public".
Created from scratch, based on a "differentiated beer formula for refined palates, integrated into an existing brand", Cerveja Cazengo refers to a by-product of the Cazengo brand. This beer is produced industrially, and its formula contains the ingredients and methods of a conventional beer, to which a special detail is added, which includes the addition of the flavor of organic coffee.
However, Café Cazengo is the big 'star' of the Triases company. "It was with traditional coffee that the company began its activities in 2009", says the statement, which adds that the company has a "capsule filling line, completely automated and using modern technology, thus becoming a pioneer in the production of coffee capsules in the country".
