Benetton was founded in 1965 by Luciano Benetton and is one of the most famous clothing brands in the world. The brand is known for its colorful clothes and controversial campaigns with controversial images and irreverent messages that defend racial equality, gender equality and the fight against violence against women.
"Diversity and provocation, contrast and globalization, ingredients that make the brand's communication unmistakable", they say, in a statement sent to VerAngola. "All the colors of the world" - the slogan of the first campaign, thus becomes the brand's signature - United Colors of Benetton.
Over the years, the brand has managed to diversify and grow sustainably. Nowadays, the range of products is very wide and offers clothing, perfumes and watches aimed at women, men and children.
Currently, the group operates through around 7000 stores in more than 120 countries with the brands Benetton, 012 Benetton (children's clothing), Sisley Playlife and Killer Loop, all in the clothing sector, in addition to having businesses in the most varied sectors .
According to the brand, the choice of Angola as a new expansion destination reflects Benetton's strategic vision of investing in markets with a diversified economy, a growing middle class and a young and dynamic population.
The inauguration event was attended by several figures from Angolan society and representatives of the management.
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