According to a statement sent to VerAngola, the event took place on Tuesday night (July 4), at the Epic Sana Luanda Hotel. "To celebrate 10 years of Superbrands presence in Angola, relevant brands for the consumer, corporate brands, which operate in the business dimension (business-to-business), and – for the first time – national brands were evaluated", add the note.
Of the total of 41 brands that received distinction, 13 were highlighted for the first time as brands of excellence. "This year there was also a growth of 21.5 percent in recognition of the Superbrands distinction. If in 2019, 80 percent of people would be more willing to buy a Superbrands brand, in 2023 that percentage is already 97 percent", says the statement.
Thus, of the various brands chosen, in the 'General Superbrands' category, Aliança Seguros, Alimo, Angomart, BFA – Banco Fomento Angola, Bom Dia and Casa dos Frescos stood out.
Also distinguished in this category were Casais Angola, Centrooptico, Cuca, DHL, Dstv, Ensa, Expansão, Fidelidade, Fresmart, Heetch, Hisense, Luanda Medical Center, Midea, Mitsubishi, Momo, Novo Jornal, Rádio Mais, Sistec, Special, Suave, Tio Lucas, TPA, TV Zimbo, Valinho and ZAP.
With regard to the 'Business-To-Business' dimension, the brands were distinguished "by a group of Procurement professionals", classifying them as 'Superbrands Corporate'. In this area, Academia BAI, Cosal, Epic Sana Luanda, Germol, Grupo Arena, Grupo Carrinho and Grupo Mitrelli stood out.
In the 'National Superbrands' category, the highlights were the brands Casanova, Fazenda Filomena and Shopping Fortaleza.
"In the 10 editions of the project, 88 brands were selected and 538 cases were developed with 3 brands to be distinguished in all editions: Expansão, Sistec and TPA", advances the note, which also highlights the new 'brands of excellence', highlighted by first time this year, namely Academia BAI, Casais Angola, Casanova, Cosal, DHL, Fazenda Filomena, Fresmart, Germol, Grupo Carrinho, Hisense, Mitsubishi, Shopping Fortaleza and TV Zimbo.
"This recognition aims, above all, to highlight the role of brands and organizations with a great impact on the Angolan market. The distinction of brand excellence is increasingly decisive in boosting companies and, consequently, the national economy" said Pedro Diogo Vaz, Country Manager of Superbrands Angola, cited in the statement.
The official also highlighted that "the selection of brands of excellence is made in a completely reputable, independent and transparent way, through a study carried out with consumers and an evaluation by the Superbrands Council, composed annually of influential professionals and representatives of the sector".
During the ceremony, adds the note, it was also "announced the launch of the 2nd edition of the Supermarcas Programme, to be broadcast on the Public Television of Angola, in the last quarter of the year, with the aim of highlighting the way in which brands are part of day-to-day of all consumers, providing a broader view of how the world of brands works and what is their impact from a social and economic point of view".
The gala, which this year had a theme around "the five senses and the importance for brands to value the different ways of connecting with the consumer and the market", had a space for brand activation, with the presentation being responsibility of the actor and presenter Sílvio Nascimento.