The more than 30 winners belong to several different categories, such as insurance, shopping centers, satellite TV distribution, hypermarket, gas stations, best news presenter, hotels, ZAP channel, telephone plans, among others.
According to Angop, the list of winning brands, whose evaluation covered various criteria, is made up of Medicare, Forbes África Lusófona, Unitel, Nossa Seguros, Cuca, Pumangol, ZAP, among others.
In the communications category, Ernesto Bartolomeu won the award for best television presenter, while the radio presenter award was given to Patrícia Faria. In the influencers category, Os Lambas, Ary and Yuri da Cunha were distinguished.
Mel Chaves was also one of those distinguished in the beauty category. The list of winners also includes the names of Fredy (sport category), Gilmário Vemba (humor category) and Preto Show (semba category).
The winners stood out among national citizens for their creativity, thematic content and notoriety, writes Angop.
On the occasion, Miguel Ângelo, general director of Consumer Choice, explained that the reason they chose to bring this project to Angola is related to the achievement of this distinction in other countries over a decade ago, reflecting the voice of the consumer.
According to the person responsible – cited by Angop – the initiative allows us to bring greater clarity and information to the market, as well as better understand consumer choices and bring improvements to offer and performance.
"In 'Consumer Choice', people and brands come first, giving the consumer a voice and valuing brands is one of the basic principles of this international evaluation system, with this mission, 'Consumer Choice' drives the improvement of business and market ecosystem, in a relationship in which everyone, companies and consumers, wins", he said.
The winners receive a symbolic prize, as well as being able to use the 'Consumer Choice' seal in their communication throughout the year in which they received the prize. According to Miguel Ângelo, who cited data from 'Consumer Choice', after presenting these awards, in other international initiatives, the winners have seen their sales grow between 5 and 35 percent, depending on the category.
