Ver Angola


Beatriz Franck opens Shopping Fortaleza store to bring 'made in Angola' fashion closer to Angolans

This Wednesday, Angolan businesswoman Beatriz Franck inaugurated her fourth store – the largest in a single area – located in Shopping Fortaleza.


With 320 square meters, this is the third inauguration in 2021 of a brand that is only three years old but that reflects Beatriz Franck's vision of aesthetics and fashion.

A note sent to VerAngola by the businesswoman refers that this year she invested more than 1.5 million dollars in store openings, having opened one in Zé Pirão, one in Benfica (headquarters building) and now in Shopping Fortaleza.

This last bet generated more than 10 jobs, making a total of 70 spread across the four stores.

With the aim of promoting the growth of the national fashion sector, the businesswoman wants to contribute to changing the current paradigm of almost 100% import of clothing and fashion accessories.

The brand also invests in online sales, through its website and e-commerce platforms.

Its strategy provided the purchase of products 'made in Angola' in more developed markets and with many offers, such as Portuguese, French, Mozambican, Cape Verdean, Santomean and Norwegian.

For next year, the businesswoman plans to continue her expansion plan nationwide, but is already considering the possibility of creating a line for resellers. "In addition to recovering part of the capital invested (in new stores) this year, in 2022 we will continue our expansion plan, define a strategy for the franchise, increase variety and, above all, considerably reduce product prices, in order to democratize fashion and serve all layers of the Angolan population," stated the businesswoman.

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