Ver Angola

Trade

New era of Kero cost five billion. Hiper will work directly with national suppliers

Under the management of the Accord Group, Kero wants to once again become the biggest player in national retail. To this end, it promises full shelves, international partnerships and a sustainable commitment to the national economy, in which Angolan production is at the center of the "business".

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In almost three years of management, "more than five billion kwanzas were spent to cover the expenses necessary to support a new phase", said Hugo Moutinho, general director of the Accord Group, during a press conference that (re)presented Kero.

Recognized for having changed the retail paradigm in Angola, Kero wants to return to the preferences of Angolans, guaranteeing "a constant supply of fresh, quality products". With this new approach, the hypermarket guarantees shelves always stocked with the largest variety in Angola, in a selection of more than 22 thousand products and 2000 brands, strengthening a partnership with the international brand Continente.

The brand will also reinforce its commitment to the economy, by supporting more than 350 local suppliers and producers and investing in sustainability. Currently, around 80 percent of fresh and frozen products are of national origin, including 100 percent of fresh meat and 98 percent of fresh fish.

Recently, Grupo Anseba, owner of Kero, entered into a strategic partnership with Grupo Carrinho to refine and transform products such as oil, cornmeal and beans in Angola, promoting local production of essential products that were previously imported, and positively impacting the price. “In this way, we guarantee consumers access to quality products at fair prices", says Hugo Moutinho.

Customer loyalty is also at the heart of Kero's strategy. "We want to win new customers and reward those who have always trusted Kero. Therefore, the relaunch of the Kero Card brings exclusive promotions and benefits for individual and corporate customers. We are developing strategic partnerships with several brands, both within the group and externally, to position this loyalty program as a card that generates value for customers, even beyond Kero stores. Kero is more than a place to shop – it is a reliable partner for all Angolan families", added the director.

With regards to employees, and their professional growth, the group launched the 'Kero Academy', an initiative that aims to empower the team. The project provides more than 3000 hours of annual training and promises to be an "important pillar for the future of the brand and its 2204 workers".

With an average of more than 50,000 daily visits and more than three million products sold, produced in the group's factories, 65 percent of Kero's sales are the result of partnerships with local suppliers. "We will continue serving the country with the same dedication, investing in the future and working daily to exceed our customers' expectations", guarantees the manager.

New features are expected soon, including an innovative and personalized shopping experience, with renovated stores that will provide a more modern and interactive space.

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