On October 20, Tuesday, Keyresearch, a research company, will present consumer-related studies in times of pandemic.
The studies will be presented at Keyreserch's first annual conference, which will take place online, through the Zoom platform, from 3pm.
The first study to be presented concerns the "Brand Positioning". This brand study is usually conducted three times a year and integrates different indicators that reflect the positioning of a particular brand in the various categories investigated.
The other study to be presented has as central theme "The consumer in times of pandemic". Here will be discussed the concern of consumers, preferences, changes in habits and consumption in times of pandemic.
