The brand has opened the doors of its first store in Luanda, located on Via Expressa, in the Outlets Shopping Mall, which reinforces the mission of the IMEX Group brands to sell household items, offering smart, exciting and affordable solutions for all budgets.
This new store concept includes the Smartflex, Beko, Ambience, Decor & Hipo brands as Premium and the economic brands Kuxilo and Kuzeka, all of which belong to the Imex Indústria Group.
It is worth noting that this strategy provides a new dynamic in the offer to the consumer, where they will have a diverse range of options to choose from among all the Imex Indústria Group items.
The Imex Indústria Group is launching this project with the first store opened, where it will aim to open 16 more stores in the next 6 to 12 months with the same concept, providing greater employment in the province of Luanda.
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