The successful launch of Sprite's global "Heat Happens" platform in 2022 has encouraged everyone to "stay cool" in tense or physically demanding moments. Building on the realization that people, especially Gen Z, live in a world that's hotter than ever, Sprite actively invited people to enjoy a refreshing, cold Sprite and stay cool.
The new Sprite Zero Sugar recipe has the same classic, refreshing lemon-lime flavor that everyone knows and loves, but with a superior taste. This launch is a milestone in Sprite's mission to offer consumers the great flavors they love, while maintaining the promise of offering products to those looking to control their sugar and calorie intake.
"We are truly excited to launch an irresistible new flavor with a sugar-free version to provide a refreshing lemon-lime soda when our consumers need it most. This new recipe also fulfills our ambition to position Sprite Zero Sugar as an excellent flavor compared to sugary options and make it a true sugar-free soft drink, ideal for refreshing ourselves", said Rodrigue Bila, Vice President of Western Islands and Central Africa (WIMA) Franchising at Coca-Cola Africa.
Sprite's New Irresistible Flavor will be presented through a complete experience, which includes digital advertising, outdoor advertising, online and social media content, and direct experiences with consumers. This, with the aim of raising awareness and giving those who prefer not to consume sugar the opportunity to try Sprite Zero Sugar.
About The Coca-Cola Company
The Coca-Cola Company is a beverage company with products sold in more than 200 countries and territories. The company's goal is to refresh the world and make a difference. Coca Cola sell multi-billion dollar brands across multiple beverage categories around the world.
The portfolio of carbonated soft drink brands includes Coca-Cola, Sprite and Fanta. Water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS.
"We constantly transform our portfolio, from reducing sugar in our drinks to introducing new innovative products to the market. We seek to have a positive impact on the lives of people, communities and the planet through replenishing water, recycling packaging, sustainable sourcing practices and reducing carbon emissions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping to bring economic opportunities to local communities around the world."
Find out more at www.coca-colacompany.com or on Instagram, Facebook and LinkedIn.
