The communication process in companies: challenges, trends and best practices

What is a process?

A process is a series of actions or steps taken to achieve a specific objective. For example, in the context of an e-commerce company, the ordering and delivery process starts with the customer ordering, followed by preparing the product for shipping, shipping the product, and finally delivering the product to the customer.

What is a communication process?

The communication process is the practice of transmitting information from a sender to a receiver. It involves several elements, including the message being transmitted, the channel or means of communication used, and the feedback or response from the receiver. An example of this in a business environment is the communication process between a manager and his team. The manager (sender) can send a message via email (channel) to his team (receivers) about a new company policy. Team members, in turn, can respond with questions or comments (feedback).

"The communication process is the art of transmitting information, considering the message, the medium and the feedback."

What are the challenges?

Some of the main challenges in business communication include misunderstandings, inadequacy of technology and lack of communication skills. For example, in sales, a misunderstanding between the salesperson and the customer can lead to the loss of a sale. Likewise, the lack of an effective CRM (Customer Relationship Management) system or the inadequacy of the salesperson's communication skills can result in missed opportunities.

What are the trends?

Key trends in business communication include the growing importance of virtual and remote communication, the use of Artificial Intelligence and chatbots, personalization, data analysis and the growing use of social media for customer engagement and internal communication.

Less effective communication practices

Some less effective communication practices that can still be seen in some companies include one-way communication, too much information, a lack of clarity in messages, and a lack of personalization. These practices can lead to confusion, misunderstandings, and disengagement.

Most effective communication practices

Best practices in business communication include encouraging two-way communication, ensuring clarity and conciseness in messages, personalizing communication to meet individual needs and preferences, and effectively using technology to facilitate communication.

"Good business communication involves clear dialogue, personalization and effective use of technology."

How to guarantee positive results in the communication process in companies?

To ensure positive results in the communication process, leadership commitment, adequate training and development, regular feedback and effective use of technology are essential.