The data that Lusa had access to are from a study by ViniPortugal, an entity that promotes on Thursday "The Great Tasting of Wines of Portugal in Luanda", an event that aims to bring together more than 400 people, including producers, professionals and consumers in Intercontinental Hotel.
In 2022, the global value of Portuguese wine exports reached 941 million euros, of which almost 50 million euros were destined for Angola, a growth of more than 100 percent compared to the 24 million euros of sales in 2021.
Between January and December 2022, total wine exports reached 339,479 hectoliters and grew mainly in value.
"We noticed that there is a recovery, it is a positive sign", said Viniportugal's marketing director, Sónia Vieira, to Lusa, underlining that the historical proximity, culture and language make this market attractive.
In terms of categories, sales of bulk wine represented more than 23 million euros, followed by "quiet bottled wines", which include wines certified as DOP and IGP, with 22 million euros. The sparkling wines and the "bag-in-box" sold just over 3 million euros.
The average price of exports in 2022 (1.45 euros per liter) increased by 21 percent compared to the previous year, despite having had an average decrease of 4 percent since 2018.
Angola accounted for 5.24 percent of total Portuguese wine exports in 2022 and constitutes the 7th export destination market, which is led by France.
For Sónia Vieira, this ranking should not suffer significant changes, as producers tend to look for markets such as the USA, Canada and Brazil, which are expanding and have a higher average price.
Portugal continues to be the market leader in Angola (with a market share of 85 percent), but purchasing power and lack of knowledge limit the demand for more expensive and higher quality wines, a reality that Viniportugal wants to change, bringing this year 31 producers from 10 regions.
Alentejo, Douro and Vinhos Verdes lead the preferences of Angolans, but Sónia Vieira points out that other regions are increasingly present, in particular the Madeira region.
ViniPortugal is the managing entity of the Vinhos de Portugal brand, which aims to promote and enhance the image of Portugal as a wine producer, bringing together various associative structures and professional organizations linked to commerce, production, cooperatives, distillers, farmers and demarcated regions.
