The e-book takes a simplified and science-based approach. According to the author, the summarized material and practical use aims to provide rapid learning, since it is a book that can be read through technological means.
Speaking to Angop, Edgar Morcys also made it known that the e-book aims to improve existing methodologies with regard to marketing, as there are several documents with different techniques and without explanation of the fundamentals.
Edgar Morcys clarified, quoted by Angop, that when "the technique is learned without knowing the fundamentals", people become the "student who knows how to add 1+1, but when faced with 100+100 in the test he says that the teacher did not give this matter".
Comprising 30 pages, the book was made available for free and can be downloaded here.
The Angolan is studying for a master's degree in Strategic Marketing Management from the Universidad Europea del Atlántico and a graduated as one of INMETRO's best students. He started his career in marketing at EXP Agency, represented in Angola by Activation Marketing and began his specialization path in Marketing.ABT in Nairobi, Kenya, Addis Ababa, Ethiopia, and Johannesburg, South Africa.
