"After a decade of transforming the healthcare industry, the time has come for us to innovate. Today, we renew our commitment to everyone, with the excellence we have always had in the diversity of healthcare solutions and care, and we reaffirm our promise to continue to evolve", said Ana Rita Fernandes, director of Marketing and Communication, highlighting some of the main milestones achieved by LMC over the past 10 years, such as the opening of two clinics, more than 50 doctors hired, 240,000 patients treated, the birth of around 700 babies in the maternity ward, the care of more than 1.6 million people, and the training of more than 500 healthcare professionals.
"LMC is now Aliva and, more than a change of identity, this transition represents the construction of an integrated healthcare ecosystem, closer to people, from the moment they are born and throughout all stages of their lives. Our slogan 'Health for Life' reflects precisely this vision of more universal healthcare, closer to the people who seek us out", explained Ana Rita Fernandes.
Aliva is an integrated healthcare ecosystem, which combines specialized clinics, accessible pharmacies, accurate diagnostics and preventive well-being, in a unique, scalable and person-centred model, divided into four specialized areas: Aliva Clinics (consultations and outpatient services close to the communities); Aliva Pharmacies (a network of pharmacies with easy access to medicines and healthcare products); Aliva Laboratories (fast and efficient diagnostics, with cutting-edge technology); and Aliva Health and Well-Being (clinical centres focused on preventive healthcare and well-being, with specialities and treatments focused on longevity and a healthy lifestyle).
This modular ecosystem allows the brand to expand and grow organically, adapting to the needs of the population and extending its presence to new regions with an accessible and expansive model.
"Health today is much more than treating illness. Nowadays, we no longer treat illness, but rather longevity. We have been treating well-being since birth. Issues such as sport and mental health have gained significant weight and importance in today's societies and, therefore, this rebranding also comes very much in the sense of getting closer to these needs that people and societies have had over time", highlighted the Marketing and Communications director.
Doron Ben-Sira, CEO of the Jeta Holding group, which has Aliva as one of its subsidiaries, was also present at the conference, where he said that the celebration of 10 years of activity in Angola and the launch of the new brand is "a very important moment, not only for the continuity of our services, but also for health in the country itself".
"We have big plans for the organization to move forward in the next decade. I am very happy with what is happening and I am sure that we will be able to drive a driving force that will bring more energy to what is health as we know it and what is health in Angola", highlighted Doron Ben-Sira.
The inauguration of the Aliva Laboratory, a "unit of excellence" that will serve hospitals, clinics and doctors throughout the city of Luanda, is already scheduled for next May.
In the medium term, Aliva's national expansion should include cities such as Lobito, Huambo, Lubango and Benguela, and, in the long term, the feasibility of replicating the Aliva model in other African countries is being analyzed.
The rebranding will be implemented progressively until the end of the year, with a view to ensuring that all people, employees and partners "feel that they are part of this change". "The Aliva brand is more than just a change of image: it is the construction of a more accessible, innovative and people-friendly healthcare ecosystem. This rebranding marks the beginning of a new era, in which healthcare expands, diversifies and becomes even more relevant. More than just treating illnesses, Aliva accompanies each person at every stage of life", concluded the Marketing and Communications director.
