According to the WHO press release, the "Together Against Cholera" campaign emerged within this digital strategy.
This disease has affected the country since January, and 27,609 cases and 769 deaths have already been confirmed in 18 provinces.
Specifically, this anti-cholera campaign ran from May 15th to July 22nd and featured six Angolan influencers: Aurea de Carvalho, Carla Morais, Xofela, Leocádia Tamara, Maria Correia, and Stela de Carvalho.
"Six educational videos were produced and shared on Facebook, Instagram, and TikTok, with content focused on hygiene, sanitation, and public health," explained the WHO.
"In addition to containment actions on the ground, the WHO recognized the importance of occupying the digital space with life-saving content, especially among young people, where misinformation often circulates," the health organization emphasized.
According to data from monitoring WHO's social media pages, the impact for the agency was significant. The videos surpassed 600,000 views, with an average of 3353 likes, 100 shares, and 70 comments per post, totaling more than 20,000 interactions.
The WHO in Angola emphasized that it now intends to expand this strategy to other areas of public health, "namely the prevention of communicable and non-communicable diseases such as malaria, tuberculosis, measles, and hepatitis."
The influencers involved have already expressed interest in continuing to collaborate, reinforcing the idea that digital communication, when well-directed, can be a powerful ally of public health, it concluded.
