The initiative, which came to the country at a time when the national economy and entrepreneurship need support due to the economic crisis, aims to help operators or street vendors create their own jobs. But how? The Angonabeiro company helps entrepreneurs create a business model that involves selling coffee in the streets.
So far, the "Ginga Desperta" project has already involved vendors from Luanda, Viana, Cazenga, Kilamba Kiaxi and Cacuaco. These sellers are already on the Angolan streets selling Ginga 3 in 1 - a ready-to-drink drink that combines the flavours of national coffee with milk and sugar.
In a statement, quoted by Angop, the company reveals that each drink costs 200 kwanzas and that the sales operators are responsible for the places where the drink is stored and prepared, always guaranteeing the quality and safety of the product. The operators also have the responsibility of recruiting sellers to manage the initiative.
Once chosen, the project teams are trained according to the model, which integrates the rules of hygiene and safety, quality, behaviour, etiquette, personal appreciation and the perfect way to serve coffee.
This initiative not only allows Angonabeiro to strengthen its sales channel but also to bet on national entrepreneurship, since the "Ginga Desperta" allows Angolans to create their own jobs.
Ginga is a brand of coffee produced entirely in the country, using Angolan farms.
Angonabeiro is the Nabeiro Group company that has been in the national market since 2000.